Competitive Intelligence Solutions for companies in the Malaysian
Competitive Intelligence (CI)
Intelligence is the source of an organization's capacity for survival
- Arie de Gues
Companies must compete in order to achieve sustainability -Michael
What Is Competitive Intelligence
Competitive Intelligence is a systematic program for gathering and
analyzing information about your competitor's activities and general
business trends to further your own company's goals. The basis of
competitive intelligence is knowing the difference between information
and intelligence. The company that knows how to turn information
into intelligence will succeed, and the company that doesn't will
fail. Information can spell the difference between success and failure
in business. Give your business the competitive advantage you badly
What Competitive Intelligence can do for your company?
· Anticipate changes in the marketplace
· Anticipate actions of competitors
· Discover new or potential competitors
· Learn from successes and failures of others
· Increase the range and quality of acquisition targets
· Learn about the new technologies, product and processes
that affect your business
· Learn about political, legislative or regulatory changes
that can affect your business
· Enter new business
· Look at your own business practices with an open mind
· Help implement the latest management tools
· This will allow you to formulate effective strategies
to outmaneuver your competitors.
· Increase company profit margin
Why companies need Competitive Intelligence now more than ever?
· The pace of business is increasing rapidly
· Information overload
· Increased global competition from new competitors
· Existing competition is becoming more aggressive
· How political changes can affect you quickly and
· Rapid technological change
Almost half of Fortune 500 companies have their own in-house competitive
Intelligence units that actively collect Competitive Intelligence
on their competitors.
We will train your key officers to enhance their Business Intelligence
collection skills and we will also help you to set up your own in-house
You won't lag behind because you will then have speed. You'll pass
the whole gang and soon you will take the lead- Dr. Seuss
CI does not use illicit or illegal methods to accomplish its goals.
Competitive intelligence has nothing to do with espionage.